Vote by Mail is a video campaign that encourages American registered voters to vote by mail.
With an artistic approach that is illustrative and highly symbolic, this video campaign infuses a spirit of patriotism, striking a balance between professionalism and playfulness in a way that is visually appealing, informative, and engaging. This campaign received over 1,600 views when posted on the Cal Poly Pomona art department Instagram, even gaining the attention of Westbound Communications, a public relations and marketing firm that works with the San Bernardino County Registrar of Voters.
Project Details
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One 45-second informational video that encourages viewers to vote by mail.
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Concept, storyboard, animatic, video, rework
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Pew Research, US Census Bureau
Art Direction
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Vote by Mail is a data driven campaign presented in a way that strikes a perfect balance between professionalism and lightheartedness. The campaign persuades viewers to vote by mail based on reputable data sourced from Pew Research and the U.S. Census Bureau. The video acknowledges the benefits of voting by mail and informs the audience on how to check the status of their ballot.
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The design of this video utilizes a color palette of red, white, and blue to reflect the colors of the American flag and invoke a spirit of patriotism. There is a primary focus on the color blue, which is emblematic of the US Postal Service. To further this connection, the style of the illustrations and type were hand drawn on paper-like textures to be reminiscent of postage and stationery.
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Unafraid to use bright and vibrant tones, upbeat music, and playful sound effects, the video is friendly and engaging for voters of all ages. It concludes with a call to action that enthusiastically invites viewers to visit vote.org to learn more information and register to vote.
