“ALIEN SUPERSTAR” is lyric video for the Beyoncé track off of her 2022 album, Renaissance.

Through artistic research and technical engineering, my goal was to create a lyric video that encapsulates the energy of the song: a futuristic dance-pop track that fuses together R&B hip-hop sounds with influences of house and ballroom culture and themes of self-confidence and individuality. The lyric video has collectively received approximately 3,000 views through both my branded design account and the Cal Poly Art Department account on Instagram, having a playback rate of over 40%.

Project Details

Art Direction

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Animating a whimsical story of childlike wonder: "To the Moon and Back"

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Building an engaging video campaign: "Vote by Mail"